The meaning of HELGN is Saint, and is Nordic inspired. A Saint is one who has found a purpose in life, is devoted to that purpose, and does it in excellence.
Purpose could be ones calling to serve something greater than themselves, or be it something they are passionate about; Passionate in the way that it is what one absolutely loves, feels alive, or the fire in their veins while doing.

Saints are devoted to their path, they walk with a spirit of excellence and have their own gold standard. It's what is required to reach a level of greatness.

The Fleur De Lis in HELGN, represents a bloodline of divinity, royalty, purity, perfection, life, light, and luxury. The symbolism and Nordic elegance, inspires truth, direction, strength, valor, and perseverance.

Gold, a color of wealth, prosperity, and success, but also a generous and compassionate color. Gold is inherently enlightening and uplifting, it inspires us and gives us the confidence to reach our potentials. The full gold color spectrum is used in HELGN, to represent and inspire a golden way of living.

Once used on maps and compasses to indicate "True North," the Fleur De Lis represents a fundamental, natural, mysterious element that helps direct the curious to their metaphorical "True North."