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The Fleur De Lis has a lot of history and symbolizes so much. It brings the whole HELGN brand together as a way of life, but where it speaks most with HELGN, is in hopes of directing people to there "True North."
Once used on maps and compasses to indicate "True North," the Fleur represents a fundamental, natural, mysterious element that helps direct the curious to their metaphorical "True North."
A Little Bit About The Fleur De Lis
The symbol carries a lot of religious significance as well and has been around throughout history in many places. Used on flags, architecture, sculptures, and carvings, you can find it almost anywhere nowadays.
I would encourage looking into it more, doing some of your own research, and see how the Fleur De Lis speaks to you.