The Fleur De Lis.

by Nathan Whetnall on July 28, 2020

The Fleur De Lis has a lot of history and symbolizes so much. It brings the whole HELGN brand together as a way of life, but where it speaks most with HELGN, is in hopes of directing people to there "True North."

Once used on maps and compasses to indicate "True North," the Fleur represents a fundamental, natural, mysterious element that helps direct the curious to their metaphorical "True North."


A Little Bit About The Fleur De Lis

First I'll point out that the Fleur De Lis can be recognized as the Lotus, Iris, and Lily flower throughout time. The English translation of "Fleur-De-Lis" is "Flower of the lily." Or also "Flower of light."
The Fleur De Lis representing the Iris, Lotus, and Lily flowers, means different things to different people and cultures.
Some of its most common meanings are: 
  • Royalty
  • Faith
  • Wisdom
  • Hope
  • Valor
  • Perfection
  • Light
  • Life
  • Courage
  • Admiration
  • Regal


The symbol carries a lot of religious significance as well and has been around throughout history in many places. Used on flags, architecture, sculptures, and carvings, you can find it almost anywhere nowadays.

I would encourage looking into it more, doing some of your own research, and see how the Fleur De Lis speaks to you.